Val Riley

Val Riley is an experienced content creator and marketing specialist with a diverse background in digital marketing and brand communication. As the owner and content creator of Lovely Lucky Life since March 2014, Val focuses on providing modern moms with practical tips on style, home decor, and easy recipes. In the role of Email Marketing Specialist at Brown Shoe Company since March 2012, Val manages email communication strategies for the Naturalizer brand, achieving notable success through innovative life cycle programs. Previously, as a Senior E-Marketing Analyst at Soft Surroundings, Val revolutionized the email marketing program by implementing personalized communication strategies, resulting in enhanced brand loyalty and increased conversion rates. Val earned a Bachelor of Journalism in Strategic Communications from the University of Missouri-Columbia in 2008.