Will Ferlis

Will Ferlis is an accomplished analytics specialist with extensive experience in digital marketing and eCommerce strategy. Currently employed at Caleres, Inc. as a Specialist in Analytics since March 2023, Will previously contributed to Schroeder & Tremayne, Inc. as an Ecommerce Analyst, where responsibilities included managing PPC advertising budgets and executing A/B testing on product pages. Prior roles include Senior Digital Marketing Analyst at Propper International, where Will managed website development and email marketing compliance, and Online Marketing Specialist at Larson Financial, focusing on SEO and content strategy. Will's career commenced as a Marketing Coordinator at Boxers Inc. and an Advertising and Web Specialist at Liguori Publications, further enriched by internships in marketing and custom publishing. Will holds a Bachelor’s degree in Magazine Journalism from the University of Missouri-Columbia and has pursued further education at the University of Chicago.