Luis DeAnda is an experienced executive in the consumer practice and talent acquisition sectors, currently serving as Partner and Head of Consumer Practice at Calibre One. Previously, Luis held multiple leadership roles at True Search, including Partner and Co-Lead for the Go-To-Market Practice, as well as Partner in the Global Consumer Practice. Additional experience includes a tenure as Partner at Heidrick & Struggles and leadership positions at TBWA\Chiat\Day as President & CEO and at TBWA\Media Arts Lab as Managing Director, International/Network. Luis holds a Bachelor of Science in Advertising from San Jose State University, earned between 1993 and 1994.
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