Peter Barros

Peter Barros is an experienced digital marketing professional currently serving as the Director of Web Experience at Calix since July 2021, where responsibilities include leading digital marketing initiatives and optimizing web performance for demand generation. Prior to this role, Peter Barros held various positions at IBM from November 1996 to June 2021, including Digital Marketing Leader, where a significant increase in organic traffic was achieved through an SEO-first redesign of the Watson IoT digital ecosystem. Other notable roles at IBM included Digital Demand Generation Strategist and Digital Content Marketing Manager, focusing on user engagement and content creation. Peter Barros holds a Bachelor's Degree in Fine Arts from Cornell University, along with certifications in leadership from UCLA Anderson School of Management and market research from Emory University - Goizueta Business School.