Bill Yi

A well-seasoned creative with big branding chops, Bill leads the way in developing and executing ideas that make brands stand out. Prior to Callahan, Bill helped build the Interstate Batteries visual identity system for the brand and developed work for partners like Toyota, Lexus, Honda, Mercedes, Kia, Hyundai, Nissan, Kubota, Tractor Supply Co, and Costco as well as Gaylord Resorts, LaQuinta Inns & Suites, and others.