Anna McInally is the Head of Brands at The National Lottery, leading marketing operations with extensive experience revitalizing iconic UK consumer brands. With over twenty years in the field, Anna previously held significant roles at Camelot, including Head of Marketing Communications & Creative, where they directed campaigns with media spends exceeding £100 million. Recognized for strategic vision and creativity, Anna has won multiple industry awards and has successfully driven record-breaking sales, notably growing The National Lottery to over £8 billion in annual sales. They are currently part of the Advisory Network at Ok Mentor, focused on supporting young women in the creative industry. Anna holds a Mini MBA in Marketing & Brand Management and continues to engage in professional development.
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