Keith Mills

Sir Keith Mills GBE DL is a British business entrepreneur who founded the Air Miles and Nectar customer loyalty programmes and has established numerous businesses, both in the UK and internationally.

In September 2003, Sir Keith was appointed International President and CEO of London 2012, an organisation established to bid for the 2012 Olympic and Paralympic Games. Having won the bid, he established the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to organise the Games, where he was Deputy Chairman alongside Lord Sebastian Coe.

In 2007, Sir Keith established an Olympic-related charity, International Inspiration, which he chaired, and in 2008, he established a UK charity, Sported, which he funded and chaired for 10 years. In 2014, Sir Keith established, and was Chairman of, the Invictus Games, working with Prince Harry to deliver a new major international sport event for wounded servicemen and women. He has chaired the Invictus Games Foundation and the Royal Foundation of The Duke and Duchess of Cambridge, and is also chairman of a number of private companies. Sir Keith chaired the Allwyn bid for the Fourth National Lottery Licence in the UK and now sits on the Allwyn UK Board as the Senior Independent Director.

Sir Keith has received numerous awards, including: Master Entrepreneur of the Year, Chief Executive of the Year and the Sports Industry Businessman of the Year, and was knighted by The Queen in 2006 and again in 2013 when he received the Grand Knight Cross for his services to sport.