The Camelot Group is the operator of the UK National Lottery whose current franchise period started in 2009 and runs until 2023.

Consumer Services

Camelot

Camelot's headquarters in Watford, United Kingdom

This department focuses on the growth and enhancement of retail operations and strategies.

Retail Development

The Management Team at Camelot oversees the strategic and operational functions of the company. This diverse group ensures smooth business operations through leadership in transformation, customer insights, quality management, financial reporting, tax regulation, business intelligence, UX design, facilities management, digital programs, regulatory policy, customer value management, content operations, and quality assurance. Each member plays a critical role in driving Camelot's mission to operate the UK National Lottery efficiently and responsibly.

Management Team

The Corporate Directors team at Camelot Group oversees high-level strategic decisions, governance, and compliance to ensure the successful operation of the UK National Lottery. This team includes independent non-executive directors and specialized directors who provide expertise in business intelligence, marketing, and legal affairs to align operations with corporate objectives and regulatory requirements.

Corporate Directors

This department focuses on driving revenue through retail sales and managing sales executives in various regions.

Sales Department

The Marketing and Creative Team at Camelot orchestrates innovative campaigns and creative initiatives to promote the UK National Lottery. They manage digital marketing efforts, design engaging promotional materials, execute cinematic events, and strategize media delivery to enhance customer engagement and support healthy play. Through their collective expertise, they drive brand awareness and commercial success for Euromillions and other lottery products.

Marketing and Creative Team

The IT and Technical Operations Team at Camelot ensures the reliable and secure operation of the UK National Lottery’s technological infrastructure. They oversee enterprise systems, manage storage solutions, provide desktop support, and strengthen network security to maintain seamless operations and protect sensitive data.

IT and Technical Operations Team

The Sales Management team at Camelot oversees the strategic planning and execution of sales initiatives for the UK National Lottery. This includes managing retail partnerships, ensuring operational efficiency across sales channels, and driving regional sales performance to maximize ticket sales and overall revenue.

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Other teams

Management Team

Corporate Directors

Sales Department

Marketing and Creative Team

IT and Technical Operations Team

Sales Management