Casey Choo

Casey Choo is an accomplished brand manager and entrepreneur with a focus on the craft beer industry. Currently serving as the Brand Manager for Aperol at Campari Group, Casey drives brand awareness and consumer engagement through immersive experiences. Previous roles include Interim Executive at The General Brewing Co., where strategic analyses were implemented to enhance operations, and Co-Founder of Off Day Beer Company, which achieved significant distribution and international collaborations. As General Manager at Good Luck Beerhouse, significant financial growth was realized through innovative business strategies. With a Bachelor of Arts in Psychology from Nanyang Technological University, Casey applies consumer psychology insights to marketing and brand development across various roles and projects in the beverage industry.