Liam Barnes

Liam Barnes is an accomplished IT professional with extensive experience in marketing technologies and project management. Since January 2021, Liam has served as the Global IT Director for Marketing Technologies at Campari Group, leading the development of a comprehensive marketing technology stack for 60 brands and 24 integrated marketing communications. Prior to this role, Liam has held various leadership positions, including Global IT Lead and Business Partner for CRM and Marketing at The Laura Hyde Foundation, and Managing Director at 3CM Limited, where expertise in data solutions and marketing cloud technologies was demonstrated. Key achievements across multiple roles include successful implementations of CRM solutions, data governance frameworks, and strategic marketing initiatives, showcasing a strong capability in enhancing operational efficiency and data-driven decision-making in large organizations. Liam holds a BSc (Hons) in Information Technology with Business Management from the University of Gloucestershire.