Patrick Piana

Patrick Piana was born in London. He holds a degree in Economics & Management from Paris-Nanterre University and a Master’s degree in Strategy and Marketing from Dauphine University in Paris. After 5 years covering various marketing and strategy positions at Philip Morris, Patrick joined LVMH, at first leading the Marketing of Moet Hennessy in France, and ultimately of the US Division. He became head of Spirits Marketing for Pernod Ricard USA and then became the Global CEO of the Remy Martin Cognac House. He returned 6 years later to New York as CEO of Stoli Group North America before moving to Milan as the Global CEO for Fratelli Branca. On July 1st 2021, Patrick joined Campari Group as Head of Commercial Capabilities.