Simone Massaro is an accomplished marketing professional with extensive experience in the beverage industry. Currently serving as Global Marketing Manager for Campari Group since October 2016, Simone has held various key positions including Global Trade Advocacy Director and Brand Manager for both Jägermeister and Premium Brands. Prior experience includes a role as Senior Brand Manager at Pernod Ricard and involvement in brand development and innovation at Barilla Group. Educational credentials include a Master's Degree in Strategic Market Creation from Copenhagen Business School and a Master's Degree in Marketing Management from Università Bocconi, along with a Bachelor's degree in Sociology with a focus on Communication and Marketing from Alma Mater Studiorum – Università di Bologna.
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