Albert Macas is a seasoned digital marketing and web analytics professional with extensive experience in various roles. Currently serving as a Senior Web Analyst at Camunda since September 2023, Albert previously held similar positions at SAZKA a.s. and acted as a lecturer in Data Analytics Fundamentals at Prague University of Economics and Business. As the founder of Datastera, a consultancy focusing on web analytics and marketing, Albert has developed robust skills in data-driven decision-making. Notably, Albert managed Google Ads marketing activities at Google and achieved significant results in revenue growth for clients while leading the implementation of web analytics tools at Fragile media s.r.o. Educational credentials include an Inženýr degree in Information Systems and Technologies and experience studying Computing Science at the University of Stirling.
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