Jack Farris is a seasoned professional with extensive experience in the beverage industry, currently serving as Brand Director for Jai Alai and Cigar City Brewing at Monster Brewing Company since April 2025. Prior to this role, Farris dedicated over 18 years to Molson Coors Beverage Company, holding various positions including Sr. Regional Sales Manager - Craft, where Farris directed strategies that generated over $35M in annual revenue across 13 states. Additional roles included National Account Manager, Solutions Manager - Craft and Imports, Strategy Consulting Lead, Sales Manager - Craft and Imports, and Field Marketing Manager. Farris is equipped with an MBA in Marketing and Business Strategy from UCLA Anderson School of Management and a Bachelor's degree in Chemical Engineering from Georgia Institute of Technology.
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