Beenish Raza is a marketing professional with over 9 years of experience in brand and business management within the FMCG and pharmaceutical sectors. They currently serve as Group Brand Manager at CandyLand, having previously held managerial roles at Ismail Industries Limited and getzlife. Beenish's expertise includes portfolio profitability, consumer research, and strategic brand planning, complemented by an MBA in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology. Their innovative approach to marketing communication aims to enhance customer engagement and drive business growth.
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