Mike Cotty

Mike Cotty is an experienced content creator and industry professional in the cycling sector, currently managing the "On Location" series for Wahoo Fitness since June 2020. As the Director at MEDIA-24 since October 2012, Mike oversees business operations and key contracts for prominent brands like Cannondale and Mavic, while also producing engaging content and unique cycling challenges. With extensive experience as a Global Ambassador for both Cannondale and Mavic, Mike brings 14 years of product and brand expertise to help consumers enhance their cycling experience. Previous roles include UK Marketing Manager at Cycling Sports Group and freelance writing for over 20 international sports publications, showcasing a strong background in marketing and brand management within the cycling community. Mike's educational credentials include an HNC in Engineering Design & Manufacture from the University of Southampton and an ONC from Solent University.