Aleksandra Block

Aleksandra Block has a diverse work experience in marketing and content management. Aleksandra is currently working as a Marketing & Content Manager at Canoe since September 2022. Prior to this, they worked at Arcesium as a Marketing Coordinator from January 2019 to September 2022, where they developed integrated marketing campaigns, authored marketing strategy briefs, and supported B2B marketing initiatives. Aleksandra also served as a Marketing & Sales Consultant at Arcesium from July 2018 to January 2019. Before joining Arcesium, Aleksandra worked as the Director of Red Dress Gala at Alpha Phi International Fraternity from December 2016 to March 2018. Aleksandra also gained experience as a Digital, Content, and Social Marketing Intern at AllWork from June 2017 to August 2017, where they conducted content research and contributed to marketing initiatives. Additionally, they worked as a Marketing & Social Media Intern at Arcesium in 2016 and as a Marketing & Social Media Development Intern at Arcesium LLC in 2015. Aleksandra started their career as a Barista at Freshens (Villanova University) from October 2015 to May 2016. Aleksandra also worked as a Junior Research Intern at The Omerta Group from March 2015 to May 2015 and as a BP. Fashion Board Ambassador at Nordstrom from August 2013 to May 2014. Before that, they worked as a Tutor independently from September 2010 to May 2014.

Aleksandra Block has an education history that includes both undergraduate and high school studies. From 2014 to 2018, they attended Villanova University, where they obtained their Bachelor of Business Administration (B.B.A.) degree. During their time at Villanova, they focused on marketing and international business as their majors, while also pursuing minors in business analytics and Spanish. Additionally, in 2016, they spent a year studying international business at Universidad Carlos III de Madrid. In 2015, they also had a semester-long study abroad experience at The University of Hong Kong, further immersing herself in the field of international business. Prior to their university studies, Aleksandra completed their high school education at Mt. Lebanon High School from 2010 to 2014.

In terms of additional certifications, Aleksandra has obtained several credentials. In January 2022, they became a Certified Digital Marketing Associate from the Digital Marketing Institute. In 2018, they achieved the Google Ads Display Certification, and in 2014, they obtained the Bloomberg Terminal Certification. Recently, in July 2022, Aleksandra acquired certifications in SEO Fundamentals and Semrush SEO Toolkit Exam from Semrush. Additionally, in 2018, they obtained certifications in Google Ads Mobile, Search, Video, and Shopping Ads, as well as the Google Analytics Individual Qualification.