Patrick Nelson

Director of Demand Generation at Canopy

Patrick Nelson has a diverse work experience spanning various roles in marketing and sales. Patrick recently held the position of Director of Demand Generation at Canopy, starting in April 2022. Prior to that, they worked as a Senior Demand Generation Marketer at Canopy from February 2021 to April 2022.

Before joining Canopy, Patrick served as a Senior Marketing and Sales Manager at Jackson Hole Mountain Resort, where they led product marketing, global B2B sales, and brand management. Patrick managed a team of sales and marketing representatives and focused on maintaining consistent branding and messaging across global markets. Patrick also utilized customer insights and competitive intelligence to drive product development and go-to-market strategy through multi-channel marketing campaigns. Patrick's tenure at Jackson Hole Mountain Resort spanned from an unspecified start date to 2019. Patrick also held the role of Marketing Manager + Business Development from an unspecified starting point to 2017, and previously worked as a Digital Marketing Coordinator from an unspecified start date to 2014.

Furthermore, Patrick co-founded Earlyups in 2009, where they served as the Director of Marketing and Sales until 2015.

Patrick Nelson completed their Master of Business Administration (MBA) in Business, Management, Marketing, and Related Support Services from the University of Wyoming College of Business. Patrick attended this institution from 2017 to 2019. Prior to this, they obtained their Bachelor's degree in Finance and Real Estate from the University of Colorado Boulder - Leeds School of Business, where they studied from 2003 to 2007.

In addition to their formal education, Patrick has acquired several certifications. Patrick obtained the "Product Marketing Foundations" certification from LinkedIn in January 2021. In October 2020, they completed the "Brand Management: Aligning Business, Brand and Behaviour" certification from Coursera. In 2018, Patrick obtained the "Bloomberg Market Concepts" certification from Bloomberg LP. Patrick also completed the "Leadership Jackson Hole" certification offered by Leadership Jackson Hole in 2017. Furthermore, they obtained the "Inbound Certified" certification from HubSpot in October 2020.

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Timeline

  • Director of Demand Generation

    April, 2022 - present

  • Senior Demand Generation Marketer

    February, 2021