Lavinia Rossi is a skilled digital marketing specialist with extensive experience in SEO optimization, content creation, and project coordination. Currently employed at Canva since December 2021, Lavinia focuses on enhancing the SEO and writing content for products like remove. bg, Designify, and Unscreen, in addition to managing blog content. Prior to Canva, Lavinia held positions at GA Agency, where responsibilities included optimizing websites for the Calzedonia Group and copywriting for various clients, and at Leader Entertainment, where Lavinia significantly grew social media engagement for El Reino Infantil. Earlier experience includes a role at Lomography in social media marketing. Lavinia holds a Master of Arts in Media and Business from Erasmus University Rotterdam and a Bachelor's degree in Philosophy, Politics & Economics from Luiss Guido Carli University.