Loriel Cardaño

Loriel Cardaño is a seasoned marketing professional with extensive experience in B2B marketing and digital strategy. Currently serving as a Lifecycle Marketing Specialist at Canva since June 2023, Loriel previously contributed to PLDT Enterprise from February 2016 to June 2023 as a Senior Digital Strategist, focusing on marketing automation and paid digital media campaigns. Earlier roles include Trade Marketing & Digital Channel Enablement Specialist at PLDT, where Loriel developed sales empowerment programs, and HR Staffing Specialist at Monde Nissin Corporation, managing recruitment processes and social media for HR functions. Loriel started a career in research and training as a Training and Research Assistant Intern at the Ateneo Center for Organizational Research and Development, and holds a Bachelor's Degree in Psychology from Ateneo de Manila University.