Michelle Darmawan is a seasoned product leader with extensive experience in pricing, packaging, and user growth across prominent tech companies. Currently serving as the Subgroup & Product Lead for Pricing & Packaging at Canva, Michelle drives innovation in pricing models for international markets. Previous roles at Spotify included Senior Manager for SEA User Growth, where Michelle led acquisition and retention strategies, and multiple management positions focusing on subscriptions and digital campaigns. Earlier experience includes digital account management at BBDO Singapore and market consulting for UOB-SMU Asian Enterprise Institute. Michelle holds a Bachelor of Business Management in Marketing & Corporate Communication from Singapore Management University.
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