Tara Lacey is an experienced marketing professional with a strong focus on CRM and lifecycle marketing. Currently serving as the Lifecycle International Enablement Lead at Canva since July 2020, Tara has previously held multiple roles at the company, including Lifecycle Capabilities Lead and Lifecycle Marketing Specialist. Prior to Canva, Tara worked at Showpo as a CRM Specialist, where responsibilities included executing CRM campaigns and analyzing results for strategic decision-making. Tara's background also includes significant experience at The Perfume Shop as CRM & Social Manager, overseeing a team and presenting strategies to senior leadership. Earlier roles include Account Manager and Account Executive at Core2Store, where Tara managed client accounts and integrated marketing campaigns. Tara holds a Bachelor of Arts degree in English Language and Literature from Loughborough University.
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