Umer Sarfraz

Umer Sarfraz is an experienced data analyst currently working at Canva, focusing on insights and applied science since November 2021. Prior to this role, Umer held various positions at Westpac Group from January 2017 to November 2021, including Senior Product Manager and Senior Manager of Customer Strategy and Segments. Umer's background also includes significant roles at Vodafone Australia, where responsibilities included segment marketing strategy for the youth segment, and at DiGi Telecommunications, leading strategic projects aimed at increasing internet access. Umer's career began at Telenor, where management of the Mass Market & Family segment resulted in notable subscriber and revenue growth, alongside extensive experience in pricing and youth segment analytics. Umer holds a Graduate Certificate in Data Science from UNSW, an MBA from the National University of Singapore, and a Bachelor's degree in Computer Science from Lahore University of Management Sciences.