Allison Duffee is a strategic marketing executive and transformation consultant with over 20 years of experience in the financial services sector. Currently a Principal Consultant at Capco, they lead brand and customer experience transformation engagements. Previously, Duffee served as Director of Brand Marketing at Capital One, where they managed lifecycle marketing strategies and advanced analytics initiatives. In addition to their consulting work, Duffee is an Adjunct Instructor at VCU Brandcenter, teaching brand management and strategic communications to master's-level students. Duffee holds a Bachelor of Science in Marketing from Virginia Tech and a Master's in Mass Communications from Virginia Commonwealth University.
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