Joey Sim is a Principal Consultant for Capco, specializing in digital product innovation with a strong focus on aligning product vision and strategy with business goals. With over a decade of experience in product leadership, Joey has held roles such as UX Manager APAC at Ant Group and User Experience Manager at PWC Experience Center, where they combined agency and consultancy expertise to enhance client experiences. Joey's educational background includes multiple diplomas and a Bachelor of Arts in Communications from Goldsmiths, University of London. Prior to their current position, they worked in various roles, including UX/UI Designer at Standard Chartered Bank and Freelance Interactive Art Director.
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