Magda Orpel is a Principal Consultant and Head of Innovation and Vulnerability Labs at Capco since June 2022, leveraging expertise in financial services and behavioral science to enhance customer-centricity for banking and payments clients. With a passion for promoting financial wellbeing, Magda specializes in strategies for vulnerable customers, aligning product and service transformations with regulatory frameworks. In September 2024, Magda transitioned to the role of Strategy and Commercial Operations Director at Visa, following a stint as Engagement Lead for Visa's Innovation Labs between July 2022 and February 2024. Prior experience includes leading the Customer Strategy and Insight function at HSBC EMEA and various marketing roles at Dods Group PLC and Informa. Academic qualifications encompass an Executive Master of Science in Behavioral Sciences from The London School of Economics and Political Science, alongside a Master's in Digital Marketing and credentials in market research.
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