Welcome to Cape Primrose, where we believe that fashion can be as vibrant and colorful as the flowers that inspired our brand name. Just like the Streptocarpus plants native to southern Africa, we aim to bring a sense of beauty and joy to our clothing designs for kids. Our brand is all about celebrating the natural world and embracing the playful, imaginative spirit of childhood.

At Cape Primrose, we believe that kids’ clothing should be fun, colorful, and comfortable. That’s why we’ve curated a collection of unique and stylish pieces that are perfect for both everyday wear and special occasions. From playful prints to bold colors, our designs capture the essence of childhood and encourage kids to express their individuality.

We’re proud to offer a range of high-quality clothing options that are made with care and attention to detail. Our team is dedicated to creating clothing that not only looks great but feels great too. We use soft, durable fabrics that are gentle on kids’ skin, and we prioritize sustainability and ethical manufacturing practices.

Thank you for choosing Cape Primrose for your kids’ clothing needs. We hope you’ll find something that sparks joy and inspires your child’s sense of wonder and creativity.

Cape Primrose

Org chart

Teams

Offices