Bastien Bar is a passionate Digital Transformation professional with over a decade of experience leading eCommerce, CRM, Web, Mobile, and CX initiatives for global brands. They currently serve as the Principal and CX Presales and Offer Lead at Capgemini in France, where they shape pre-sales strategies and enhance digital offerings. Previously, Bastien co-founded WebZeen, worked as a Business Analyst for La Redoute, and managed a development center at Auchan Retail International, among other roles in the field. Bastien holds an Executive MBA from emlyon business school and a Master's degree in Digital Marketing from IAE Lille.
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