Mika Laurell is a Salesforce Marketing Architect at Capgemini, where they focus on optimizing marketing processes and implementing industry best practices for leading customer organizations. With over twenty years of experience in digital marketing, Mika has previously served as a Lead Salesforce Solution Consultant at Tietoevry and Digital Projects Leader at BRP Finland, where they oversaw significant projects such as the migration of websites to Adobe Experience Manager. Mika holds a Bachelor's degree in International Travel Marketing and a Master's degree in International Business Management. Alongside a strong technical background, Mika is passionate about integrating business and IT to explore innovative possibilities for actual business benefits.
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