Mustafa Hersi is an experienced Business Analyst with a solid background in operational processes and digital transformation. Mustafa's career includes roles at Target Group, where contributions involved liaising with the BBC to identify operational solutions and drafting essential operational tools. As a Business Analyst for major clients, including a public sector client with a loan book value of over £13bn, Mustafa showcased skills in hosting workshops and eliciting requirements. At TrakCel, Mustafa served as BA/Product Owner for a Salesforce product, and at the International Baccalaureate, key accomplishments included overhauling the contact support centre with Salesforce Experience Cloud. Currently, Mustafa holds the position of Digital Business Analyst at Capgemini. Educational qualifications include a Bachelor's Degree in English and Contemporary Media with First Class Honours from Cardiff Metropolitan University and professional certifications from BCS in Requirements Engineering and Business Analysis Practice. Additional training includes SQL Essential Training from LinkedIn Learning.
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