• Pedro Ferraz •

Pedro Ferraz is the Head of Digital Marketing and Salesforce Marketing Cloud Practice Lead at Capgemini Portugal, where they manage digital marketing initiatives and lead Salesforce-related projects. Previously, they co-founded PEOPLIKE.ME, an e-commerce marketplace, and served as a journalist at RECORD, Portugal's leading sports newspaper. Pedro has held various roles in marketing and communications, including teaching at Universidade de Lisboa and managing digital strategies at multiple firms, showcasing a strong background in digital marketing and MarTech. They hold several degrees, including a Master's in Management from Universidade Atlântica and an Executive Master in Digital Marketing from the Instituto Português de Administração e Marketing.