Pedro Herrador is a Senior BA in Einstein Analytics and a Senior BA Marketing Cloud Consultant at Capgemini, specializing in Salesforce CRM Analytics within the automotive sector since 2023. With over 20 years of experience in marketing and publicity, they have driven impactful strategies and collaborated widely with business and development teams. Previously, Pedro held leadership roles in the public sector and worked across diverse industries, including editorial and insurance, while also excelling as a Creative Director with over 30 years in advertising and graphic design. They hold a Master's in Data Science and have multiple Salesforce certifications, showcasing their deep functional expertise and technological acumen.
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