Samrat Dsouza is a Martech Architect specializing in Customer Data Platforms (CDP) and digital analytics at Capgemini. With over 14 years of experience in web analytics and search engine optimization across various organizations in Europe and the US, Samrat has developed a comprehensive understanding of the marketing lifecycle. They have held diverse roles, from SEO and SEM to tech consulting, and possess expertise in tools like Adobe Analytics, Google Analytics, and tag management solutions. Samrat's career includes notable accomplishments in designing robust reporting frameworks and personalization architectures.
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