Timo Kovala is a seasoned Salesforce architect and consultant with over a decade of experience in CRM systems and marketing technology. Currently serving as the Lead Architect at Capgemini, Timo focuses on solution architecture for marketing and AI solutions in the Nordics. Timo holds 22 Salesforce certifications and is recognized as a Salesforce Marketing Champion, while also contributing as an expert author for Salesforce Ben and participating in various community events and advisory boards. Their previous roles include managing architecture initiatives at OP Financial Group and leading consulting teams at twoday Biit, where Timo specialized in marketing automation and client engagement strategies. Timo's education includes a Master of Science in Economics and Business Administration from the University of Turku and an international exchange program at Rikkyo University.
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