Pia Sternberg

Pia Sternberg is an experienced professional with a diverse background in business and hospitality. Currently serving as a Senior Advisor Equestrian and Partner at CapillaryFlow since November 2021, Pia is also the owner of P. Sternberg&Co AB, a company focused on selling lead products for conditions like arthritis. Previous entrepreneurial ventures include founding Bookahorse World Wide AB, which launched the BookaHorse app, and FP Innovation AB, where Pia developed an all-in-one tool for horse shoeing. Additionally, Pia owned Second Saddle AB, a retail store for riding equipment, and held roles in the medical transportation field as a flight coordinator for SOS Flygambulans AB. Educational qualifications include a degree from EHL Swiss School of Tourism and Hospitality and various training in hospitality and healthcare.