Asha Patel is an experienced professional in brand and communications, currently serving as the Head of Brand and Communications at Capitec. Asha also holds the position of AI Evangelist at Vjal Institute and contributes as Executive Education Faculty at Wits Business School. Asha co-founded Vistara Digital and has extensive experience at Google, where responsibilities included roles such as Head of Marketing and Senior Global Business Manager. Asha's educational credentials include an ongoing Executive Education in the Business Leadership Programme at Harvard Business School and a Management Advanced Programme from Wits Business School.