Blake Gough is a CRM Architect and Digital Specialist currently at Capitec, where they focus on driving digital transformation. Previously, they served as a Digital Trade Executive at Philip Morris International, applying their CRM and software development expertise to enhance customer engagement. Before that, Blake worked as a Customer Relationship Management Specialist at GreatSoft, managing CRM databases and improving functionality. They hold a degree in Information Technology from Damelin and have a strong background in databases, WordPress, and Salesforce.
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