Capitec
Liezl McCarty is a seasoned Senior UX Writer and Content Designer at Capitec since August 2016, specializing in user experience writing techniques with formal certification in UX design principles. Prior experience includes roles as a User Experience Writer and Communications Specialist at Ogilvy & Mather South Africa, and Senior Copywriter positions at ninety9cents and Biija, where Liezl developed effective advertising campaigns and promotional copy for various clients. Earlier career highlights include serving as Senior SEO Copywriter at Purple Cow Communications and Copywriter at ForwardSlash, alongside an academic background featuring a Professional Certificate in Content Design/UX Writing from the UX Design Institute and a Certified Usability Analyst qualification from Human Factors International. Liezl's educational journey also encompasses a National Certificate in Generic Management from BANKSETA and certifications in Copywriting from the AAA School of Advertising and Electronic Journalism from City Varsity Multimedia School.
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Capitec
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Capitec Bank Holdings Limited is a South Africa-based bank controlling company. The Company is engaged in retail banking within the South African economic environment segment. The Company's retail banking business sells a retail bank product, Global One, which enables clients to transact, save and borrow. Its business services include card machines, workplace banking, salary transfers and financial skills. It also provides money management solutions. The Company holds interests in its principal subsidiary, Capitec Bank Limited (Capitec Bank). Capitec Bank is a South African retail bank, which focuses on banking services and provides savings, transacting and unsecured lending products to individuals. The Company's Global One card is linked to respective customer's transaction/savings account and gives them various ways to access their money and transact across the world. The Global One card can be used in card machines, online shopping and telephone/mail orders.