Liezl McCarty is a seasoned Senior UX Writer and Content Designer at Capitec since August 2016, specializing in user experience writing techniques with formal certification in UX design principles. Prior experience includes roles as a User Experience Writer and Communications Specialist at Ogilvy & Mather South Africa, and Senior Copywriter positions at ninety9cents and Biija, where Liezl developed effective advertising campaigns and promotional copy for various clients. Earlier career highlights include serving as Senior SEO Copywriter at Purple Cow Communications and Copywriter at ForwardSlash, alongside an academic background featuring a Professional Certificate in Content Design/UX Writing from the UX Design Institute and a Certified Usability Analyst qualification from Human Factors International. Liezl's educational journey also encompasses a National Certificate in Generic Management from BANKSETA and certifications in Copywriting from the AAA School of Advertising and Electronic Journalism from City Varsity Multimedia School.
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