Lucie Osman is a seasoned professional with extensive experience in financial communications and digital marketing. Currently serving as a Financial Education Content Specialist at Capitec since January 2023, Lucie leads content strategy and development for digital financial education initiatives aimed at enhancing financial literacy in South Africa. Previously, Lucie worked as a Financial PR Account Manager at Claire Densham Communications, where thought-leadership campaigns targeted executive-level audiences in the wealth management sector. A freelance Digital Marketing Consultant from 2014 to 2022, Lucie specialized in finance, technology, and education, delivering strategic content for various high-profile clients. Additionally, Lucie has held roles in financial communications and executive support at KKR and Baydonhill Foreign Exchange, among others. Academic qualifications include a Bachelor's degree in Business French and Italian from the University of Cape Town and several digital marketing courses from the Red & Yellow Creative School of Business.
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