Rachel V.

Rachel V. has a diverse work experience in digital marketing and communications. Rachel currently works as an Email and SMS Marketing Manager at Capitol Lighting, where they are responsible for developing and managing marketing campaigns through email and SMS channels. Rachel also creates monthly marketing strategies and provides performance reporting.

Prior to this role, Rachel worked at Advantage Rent A Car as a Digital Marketing Manager and Email and Mobile Marketing Manager. In these roles, they developed and executed digital marketing strategies, increased revenue through email marketing by 20%, and improved creative designs for email, PPC, and website, resulting in higher click-through rates and revenue.

Rachel also gained experience at the City of Orlando as a Digital Communications Supervisor, where they managed website content strategy and trained staff on platform usage and analytics. Rachel successfully enhanced newsletter templates, copy, and creative, leading to a 20% increase in open rates and a 10% increase in click rates.

In their earlier career, Rachel worked at Peter Glenn Ski and Sports. Rachel held various roles including Digital Merchandising and Content Manager, Digital Content Coordinator, and Digital Content Assistant. In these positions, they managed the delivery of digital content assets, increased efficiency through staff training and technology implementation, developed landing pages for multiple brands, and coordinated freelance assignments and influencer collaborations.

Overall, Rachel V. has a strong background in digital marketing, email and SMS campaigns, content management, and website strategy. Rachel has consistently demonstrated their ability to drive results and improve performance in their roles.

Rachel V. obtained their Bachelor of Arts - BA degree in Digital Communication and Media/Multimedia from the University of Central Florida, completing their education in 2013. In addition to their degree, they have obtained several certifications in Google Ads from the Google Ads (Google Partner) institution. Rachel obtained the Google Ads Display Certification, Google Ads Search Certification, and Google Ads Shopping Certification in June 2020. Furthermore, they obtained the Google Ads Apps Certification in June 2021.