Alan Olvera is a seasoned marketing automation data architect currently employed at Capptus since December 2025. Previously, Alan served as a marketing automation architect at Valtech from September 2020 to October 2025, leading the strategy and execution of automation initiatives for both national and international brands. During this period, Alan also held the position of marketing cloud developer architect, overseeing technical development in Salesforce Marketing Cloud and ensuring the quality and efficiency of solutions. Alan began the professional journey as a marketing cloud developer, implementing client-specific technical solutions. Prior to Valtech, Alan worked as a software developer at edivers® from July 2019 to January 2020. Alan holds a Master’s degree in Digital Marketing and a Bachelor's degree in Computer Systems Engineering from Universidad Tecnológica de México.
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