Scott Daughdrill

Scott is a results-driven marketing and sales professional, experienced in shaping brand, shopper and customer strategies into winning sales plans. Possessing a deep category management skill set, he has a proven track record of unlocking new sources of profit for clients. His collaborative problem solving skills enable him to deliver solid results across complex organizations. Before joining Caprē Group, he worked as a consultant for Kurt Salmon Associates and at The Coca-Cola Company focusing on category planning and shopper marketing. He received his MBA from the Red McCombs School of Business at the University of Texas at Austin and his BA from American University.