Aaron Keller is the Chief Executive Officer of Capsule, where design thinking principles are employed to address complex challenges and enhance brand experiences for clients. Keller has also contributed as a monthly columnist for Twin Cities Business Magazine since July 2018, focusing on marketing, design, and brand-related topics. As an investor in Rethink Brands, Keller supports innovative ventures in the beverage industry, while also serving as a board member for Read Indeed, a nonprofit literacy organization. Previous roles include board memberships at Metro Meals on Wheels and the Pinky Swear Foundation, as well as advisory positions in marketing committees. Keller has experience in academia as an adjunct professor of marketing at both the Minneapolis College of Art and Design and the University of St. Thomas. Keller's educational background includes an MBA in Marketing and Brand Development from the University of Minnesota and a Bachelor's degree in Marketing Management from the University of St. Thomas.
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