Uri Admon

Uri Admon is the Founder and CEO of Captain Up, a leading cloud-based engagement and retention platform that leverages game mechanics and behavioral psychology to enhance customer loyalty, active since 2013. Admon also co-founded GameIS, the Israeli Game Industry Association, which supports the GameDev community. As an instructor at Tel Aviv University, Admon teaches an MBA program on the Management of Technology, Entrepreneurship, and Innovation. Additional roles include directorships at Nyan Cats, Happy Games, STARI World, and LifeTec, focusing on innovative solutions in the Metaverse, instant gaming, talent discovery in football, and health initiatives. Admon is also a seed investor at InsertCoin Ventures and previously directed Anton Gaming. Educational qualifications include a BA in Psychology and Sociology from Tel Aviv University and an MBA in International Business from The College of Management Academic Studies.