Ariel Li is an experienced Art Director at CapTech Ventures, Inc., leading design for enterprise-level and consumer-facing applications with an emphasis on flexibility and accessibility since March 2016. In previous roles, Ariel contributed as a Senior Visual Designer by implementing a design system for a top manufacturing company, enhancing production efficiencies, and designed rapid prototypes for financial services to explore interaction design in virtual banking. Early career experiences include design internships and positions at UNC Kenan-Flagler and Brand North Carolina Project, focusing on branded assets and web redesigns. Ariel holds a BSBA in Business Administration with a Marketing emphasis from UNC Kenan-Flagler Business School and a BA in Fine and Studio Arts from the University of North Carolina at Chapel Hill.
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