Laura Lifshitz is a Senior Conversational Designer at CapTech, where they combine their passion for conversational design with extensive experience in content creation and strategy. Laura has previously worked as a Senior Content Writer at Prudential Financial, a Senior UX Writer at CVS Health, and a Communications Writer at Wakefern Food Corp. They hold a B.A. in Literature-Writing from Columbia University, graduating Magna Cum Laude, and have contributed to various publications, including essays featured on platforms like the NYTimes Motherlode Blog. Laura's diverse skill set encompasses ghostwriting, copywriting, and digital media management across multiple industries.
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