Liz McBride, MHRD, CCMP, currently serves as the Director of the Gen AI Change Accelerator at CapTech, where responsibilities include leading the Organizational Change Management Practice with a focus on business development and technology trends. With a proven track record in guiding global CRM adoption for Fortune 10 healthcare through transition to Salesforce, Liz has designed targeted training and communication strategies to enhance user adoption. Previously, as a Senior Manager at CapTech Consulting and a Business Strategy & Executive Coach at Rhythm Systems, Inc., Liz facilitated executive planning and coaching, achieving notable revenue growth and high client satisfaction metrics. A thought leader in the field, Liz co-authored "Predictable Results" and has received recognition as Blogger of the Year for impactful writings. Currently pursuing a Ph.D. in Industrial and Organizational Psychology at Liberty University, Liz holds a Master's degree in Human Resource Development from Clemson University.
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