Alexander Liu

Alexander Liu is a skilled professional in programmatic advertising, currently serving as the Programmatic Lead at Captify®, a role held since 2023. Previously, they were a Trading Strategist Lead at Captify® and held various positions in programmatic trading, including Senior Programmatic Trader at OMD Australia and Media Investment Executive at Amplifi ANZ. Alexander began their career in photography while also gaining experience in marketing and client services. They earned a Bachelor of Commerce in Marketing and Accounting from the University of Wollongong in 2016.