James Lakeland is a seasoned commercial and sales leader with over 17 years of experience driving growth in media, digital, and sustainability sectors. Currently serving as Agency Lead at Captify®, James has previously held key roles at News Corp Australia, including Group Sales Director and Account Manager, where they built high-performing teams and developed strategic partnerships that consistently delivered measurable results. James has also served as Commercial Director at Sustainable Choice Group, leading the commercial strategy for a digital sustainability platform. They hold a Mini MBA in Marketing from Marketing Week, earned with distinction.
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