Growing an organization means taking risks and being bold. 

We support you with reliable data and insights, increasing the quality of your decision so your organization captures value.

The foundation of our approach is empirical research. We are dedicated to help you increase the value of your organization. The experience of several thousands of research projects in the financial services, medical devices, pharmaceutical, FMCG and other industries provides a source of divers experiences we can build on.

Our understanding of business organizations enables us to uncover and formulate insights relevant for our customers, empowering them to capture additional value in competitive marketplaces.

The starting point of the conversation with you is always your challenge or decision to be made. Then we think about the ideal project design.

We are focusing on: 
Value-to-price design
Mono brand and brand portfolio equity improvement
Voice of customer implementation
Big Data analytical frameworks and processes to monetize

Our toolbox is being updated constantly. In the past we used approaches like 
Online diaries
Focus groups (online and on site)
Cocreation
Purchase journey mapping
ACBC
Turf
MaxDiff
Hierarchical Bayes
Social media listening
Azure on Hadoop / Knime

CapVal AG

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